@davidgroggins is a master motivator because he offers one simple message: You have to suffer. The difference between someone who is motivated and someone who is driven is suffering. The person who just attended Tony Robbins latest seminar is motivated. They become driven once they put their plan into action. Change is never easy and it often takes a tremendous amount of suffering before things start to turn in your favour.
The difficulty we have as human beings isn't that we can't or won't suffer. It's that we assume that if we do put ourselves into a position of pain we should be rewarded for it. Got up early this morning to go for a jog? Great. That doesn't give you a free pass to gorge on donuts at lunch or put a sweaty selfie on Instagram.
Suffering is an individual experience. Sure, you can suffer as a group or have someone feel sympathetic or even empathetic for you. At the end of the day, you're in control of your suffering. This is best demonstrated by Buddhist monks who live in a community, but meditate with their own thoughts. The meditating is done to aid the balance between joy and suffering so they can connect with it, experience it and ultimately be content with it.
Suffering is an inevitable part of life. Embracing it, seeking it out and (yes) enjoying it will not take away from your life, only add to it.